Rayovac Introduces Advanced High Energy Alkaline Batteries
Contact:
Christine McCoy
608/275-3340
christine.mccoy@rayovac.com
FOR IMMEDIATE RELEASE
RAYOVAC® INTRODUCES ADVANCED HIGH ENERGY ALKALINE BATTERIES
Low-cost alternative to lithium and rechargeable batteries, lasts as long as Duracell Ultra Power, costs less
MADISON, Wisconsin, April 11, 2012 – It can be difficult to keep high-drain devices such as digital cameras running. Technology today drains batteries faster than ever, and it can be tough finding the right match. Lithium batteries, while they often times last longer than regular alkaline batteries, are expensive.
That’s where Rayovac’s new Advanced High Energy alkaline batteries come in. German-engineered for high performance in high-drain devices, these batteries are high in performance and low in cost. With the Rayovac name, you know they’re a quality battery you can trust to last. These batteries last up to 30% longer than Energizer Max® in digital cameras. In addition, they last as long as Duracell® Ultra Power – but for almost 20% less.
Rayovac utilizes American National Standards Institute (“ANSI”) testing protocol to conduct performance testing. This ensures the most accurate testing of performance possible wherever choosing to use Advanced High Energy batteries – digital cameras, mp3 players, video game controllers or LED Flashlights.
“The new Advanced High Energy line showcases our customer-first approach,” said David Carlson, Director of Marketing Communications for Rayovac. “Advanced High Energy Batteries demonstrate the exceptional performance, value and reliability of the Rayovac brand.”
Rayovac AA and AAA High Energy batteries will be available at Walmart starting April 23rd, 2012.
About Rayovac
Rayovac is a worldwide leader in battery power and innovation. Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today’s consumers. From long-lasting alkaline batteries to advanced green rechargeable technology to the world’s top-selling, longest lasting mercury free hearing aid battery, Rayovac’s state-of-the-art products offer more power for the money. The company also manufactures a wide selection of high-quality flashlights. For more information, visit www.rayovac.com.
About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a diversified, global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, Littermaid®, FURminator®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in approximately 130 countries.. Spectrum Brands Holdings reported net sales of approximately $3.2 billion in fiscal 2011. For more information, visit www.spectrumbrands.com.
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